Category Archives: Television

A Nike ad

This Nike ad, -directed by Alejandro González Iñárritu, the director of Amores Perros and Babel, among other movies – is really an amazing short film. It is so quick and so frenetic that it is hard to follow at first. It took several viewings and some Cliff Notes before I got the story line.

The players envision real-world consequences of their plays….after
sending a pass that gets intercepted by Ribery, Wayne Rooney stares
himself down in a mirror and throws a bottle at his reflection; the
stock market crashes in England; the papers diss Rooney; he grows a
beard and a gut and winds up cutting grass in the stadium; he lives in a
trailer under a billboard of Ribery. Back on the pitch, we see Rooney
shake off this hallucination, chase Ribery down and tackle him.

I am not a big soccer fan and, like pro-football, I think that the vignetted scenes with Wagnerian music and a deep base voice-over make it much more dynamic than actually watching a game. But the world cup is a big, big, deal; maybe bigger than the Olympics.

Seeing “The Girl With the Dragon Tattoo” and thinking about New Stories

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A couple of nights ago, we saw "The Girl with the Dragon Tattoo" with Laura Atkins and Neil. It is a Swedish movie with lots of subtitles. It is a hack story with lots of gore, a horrific rape scene – two rape scenes, I guess, depending on how you count them – and shot in Rembrandt lighting minus two f stops. I heartily recommend it.

It got me thinking. Why is this a hack story? because I have seen it before? Several times?  This is a story of Buffy Summers  and River Tam, it is the story of any woman in any Luc Besson film. Or, as far as that goes, like the Marine Lioness Program . Then I started thinking What if it isn't a hack story, but a new female archetype?

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It is an archetype of a young woman as the most powerful person in the
Universe of the story.

Buffy Summers is all that is between Sunnydale and the hoard of
Vampires that will destroy the world. There are men who, maybe, can help her – often
not very well, atleast, compared to her – but she is the only one that can save the world. The men are there to hold the structure, but Buffy holds the power.

Part of the Buffy story is that she is both damaged and vulnerable and River Tam even more so. Mathilda, in Luc Besson's The Professional is incredibly vulnerable and damaged but, in the end, she is more powerful than Leon, her protector.

I think that this is a new myth. A New Story. Granted, my education in myths is preeeety shaky, but I can't think of a Grimm's Tale or a Greek Myth where the female is young, vulnerable, and straight up, kickass, powerful.

And, like any archetype, it is coming out in stories because it exists in the real world. One place, for sure, the archetype is starting to manifest itself is the Marines Lioness Program. The Marines are now training women to go on patrols because they can interact with the local women in Afghanistan and Iraq. In other words, they can go where the men can't. They have power the men don't.



How does Apple get such great PR? iPad edition

I am constantly amazed at the great PR Apple gets: this week the iPad was on the cover of Newsweek, Steve Jobs was on the cover of Time and Stephen Colbert gave the iPad the best plug I have ever seen.

The Colbert Report Mon – Thurs 11:30pm / 10:30c Stephen Gets a Free iPad www.colbertnation.com
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